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From Slow, Costly, and Confusing to Fast, Secure, and Scalable: An E-Commerce Infrastructure Overhaul

Forged Concepts transformed a growing e-commerce company’s messy AWS setup into a fast, cost-optimized, and secure infrastructure, complete with smooth deployments, monitoring, and peace of mind.

The Story

Have you ever felt like your AWS setup is giving you more headaches than solutions? That’s exactly what happened to an e-commerce business with about 20 employees. Their app performance started to slow down, the AWS bills escalated, deployments took a long time, and failed more often. Nobody fully understood how the infrastructure was set up or how it could be secured and managed.

At first, the e-commerce business added more EC2 instances to address the challenges. But it didn’t work.

The business soon realized that it needed a well-thought-out strategy to rebuild infrastructure for long-term stability and efficiency. That’s where AWS cloud consulting services from Forged Concepts came out to be a game changer and made all the difference.

Let’s take a closer look and gain insights into how strategically using the right AWS cloud services can transform the e-commerce business’s AWS infrastructure and move it from chaos to clarity.

Cloud Challenges Faced by E-commerce Businesses

The e-commerce business initially designed its AWS setup for smaller-scale operations. However, as the business expanded, it began to face several critical challenges, including:

  • Slowing Application Performance: Increased demand caused the app to lag, impacting user experience.
  • Rising AWS Costs: Spinning up more EC2 instances without optimization led to ballooning cloud expenses.
  • Inefficient Resource Use: Many servers were underutilized, leading to wasted budget and energy.
  • Slow and Unreliable Deployments: Deployment processes became long and prone to failure, slowing development cycles.
  • Lack of Infrastructure Visibility: No clear understanding of how the existing AWS setup was structured or secured.
  • Security and Maintenance Gaps: Without proper oversight, security risks grew, and maintenance became difficult.

Despite many efforts of the IT team to manage such issues, the e-commerce businesses found themselves stuck in the cycle of quick fixes. Then, the company turned to us for solutions. Here is how the company got the lasting results.

Forged Concepts Approach: Rebuild With Strategy, Not Shortcuts

We, the trusted Managed AWS Cloud Services Partner, partnered closely with the client to redesign their AWS infrastructure. The experts, instead of applying temporary patches, collaborated with the e-commerce business to create an environment that was thoughtful, scalable, and secure. Let’s look at some of the improvements we made:

Rebuild AWS Architecture

We redesigned the client’s AWS setup using scalable solutions like Auto Scaling Groups, Application Load Balancers, and streamlined EC2 instances to improve performance and accommodate future growth seamlessly.

Migrate and Secure Environments

Our experts moved workloads into isolated AWS accounts to reduce security risks, improve access control, and establish clear boundaries between environments. It enhanced overall infrastructure security and management.

Implement Git-Based Deployment Pipelines

Our AWS cloud consulting services team introduced Git-based deployment workflows that significantly cut deployment times and reduced developer friction. It enabled faster and more reliable releases with fewer errors and smoother collaboration.

Enhanced Observability

As an experienced AWS Managed Cloud Services Provider, we integrated AWS-native monitoring, alerting, and centralized logging tools to provide real-time visibility into system performance, enabling quicker issue detection and proactive response.

Established Strong Security Hygiene

Robust security practices such as GuardDuty, AWS Inspector, and AWS Backup were implemented along with clearly defined roles and policies to protect the infrastructure and maintain compliance with security standards.

Collaborated on Data Flow Integration

We worked closely with developers and external partners to manage complex data integrations, addressing edge cases and ensuring a seamless and reliable data flow throughout the infrastructure.

Adapted to Hidden Infrastructure

Upon discovering undocumented configurations, the managed AWS cloud services team swiftly revised plans, thoroughly documented systems, and maintained transparent communication to ensure nothing was overlooked and the system remained manageable.

How Forged Concepts Transformed the E-Commerce AWS Infrastructure?

We transformed the client’s AWS infrastructure in just five months. The e-commerce business cloud environment was no longer a source of stress. However, it addressed the core challenges and set a strong foundation that delivered impactful results.

  • Faster Deployments: Deployments that once took over 30 minutes were reduced to just a few minutes. Because of this, the e-commerce business released updates faster, reduced its development cycle, and experienced less downtime, helping both operations and teams work more efficiently.
  • Significant Cost Savings: The e-commerce business realized initial AWS cost reductions exceeding 10%, with ongoing savings expected through optimized resource usage. It eliminated wasteful spending and made cloud investment more sustainable.
  • Improved Visibility and Control: Real-time monitoring, alerting, and structured security practices gave the client clear insights into system health. It enabled faster issue detection, better control, and proactive responses to potential threats.
  • Enhanced Developer Experience: Streamlined deployment pipelines, minimized merge conflicts, and failed builds. It created a smoother and more predictable development environment that boosted team morale and accelerated feature delivery.

Why Do the Right AWS Cloud Consulting Services Matter?

This success story highlights the importance of strategic AWS cloud consulting services for businesses seeking to drive growth. As an expert managed AWS cloud services provider, we identify hidden inefficiencies that waste resources. Moreover, we:

  • Use recommended tools and methods to shield your infrastructure from security issues and stay compliant.
  • Accelerate your application and make it more reliable by upgrading the architecture and configuring it properly.
  • Speed up releases and reduce errors with automated pipelines.
  • Provide real-time insights for proactive issue management by setting up monitoring and alerting systems.
  • Build scalable solutions that can easily adapt as your business and cloud demands expand.

Forged Concepts: A Partner You Can Trust!

We at Forged Concepts focus on rebuilding infrastructure for long-term stability and steady growth for our clients. Our team works with a fresh approach to modernizing infrastructure and streamlining Git workflows, delivering immediate, noticeable results. The feedback from the client  is as follows:

  • “The app seems to run faster now…”
  • “I’m happy you’re here; I feel at ease knowing you have our back.”
  • “Our bill is going down. This is great.”

We stepped in as the right partner: strategic planning, active involvement, and honest dedication to proper methods led to the client’s success.

Ready to Move Forward?

Want to improve your cloud setup for improved processes and growth? It’s important to work with reliable AWS cloud consulting services to achieve your desired results and avoid costly mistakes. We help organizations bring advancements to existing systems, enhance operations, lower expenses, and deliver the highest clarity and control over cloud environments.

We enabled an e-commerce business to grow steadily and run more effectively, and we can help you achieve the same or even better results too. Get in touch with the Forged Concepts team now to improve your business operations with full AWS Cloud services!

At A Glance

    • Industry: E-Commerce
    • Size: 20+ employees
    • Challenge: High AWS bills, slow/failed deployments, no security or visibility
    • Solution: Infrastructure redesign, secure account structure, autoscaling, CI/CD, and Git workflow overhaul

Results

  • Deployments cut from 30+ minutes to a few minutes
  • 10%+ cost savings immediately, with more to come
  • Full monitoring, logging, alerting, and backup system
  • Developers now deploy with confidence and zero merge chaos

Client Overview

A privately held e-commerce company was scaling quickly, but its AWS infrastructure couldn’t keep up. What started as a functional setup had become unmanageable, unpredictable, and expensive.